Immortalized by trend iconography as the originator of the miniskirt, London designer Mary Quant had an art school history and had been designing and making her own clothing because the late 1950s. She’d one clear advantage over preceding designers: She was a contemporary of her customers, rather than of an old generation. Convinced that trend needed to be affordable to be reachable to the youthful, she started her own retail boutique, Bazaar, to the Kings Road in 1955, launching the “mod” age as well as the “Chelsea appearance.” Quant attained a diploma in art education from Goldsmiths and went to become an apprentice couture milliner, at which stage she started designing and making garments. She met her future husband and business associate, Alexander Plunkett-Greene, at Goldsmiths. The two were happily married until Plunkett Greene’s departure in 1990.
Quant had one clear advantage over preceding designers: she was a contemporary of her customers, rather than of an old generation. Convinced that trend needed to be affordable to be reachable to the youthful, she started her own retail boutique, Bazaar, to the Kings Road in 1955, together with assistance from Plunkett Greene and former solicitor Archie McNair, launching the “mod” age as well as the “Chelsea appearance.” The bestselling things were white plastic collars used to brighten up black dresses or T shirts and black stretch leggings. In her pursuit for new and interesting clothing for Bazaar, Quant was not filled with the variety of clothing accessible and determined that the store would have to be stocked with clothing made by herself.
Along with fashionable fashion shows and window displays, she procured her reputation through the creation of first clothes, sold in affordable boutiques, for the newest youth-orientated marketplace. Following on the success of the first Chelsea shop, another Bazaar opened in Knightsbridge in 1961. By 1963, Quant was exporting to the Usa, going into mass production to match the demand, as well as the Mary Quant global brand came to be.
The mid-1960s saw Quant in the peak of her popularity, when she created the micro-miniature as well as the “paint box” make-up of 1966, and added the glossy, plastic raincoats and small gray pinafore dresses that came to epitomize the 1960s trend age. She expanded her brand farther into a variety of authentic patterned tights, a selection of cosmetic as well as other fashion accessories. Quant has maintained that she failed to devise the miniskirt, but, instead, the girls who seen her stores did, as they needed them shorter and shorter. She even named the garments after her favourite make of automobile: the Mini.
She arrived at Buckingham Palace to take the honour in a miniskirt and cutaway gloves. The exact same year, she composed her first novel, Quant by Quant, and has since gone on to write novels on make up and another autobiography. In 1988, she designed the inside of the Mini Designer, which integrated black and white striped seats with red trimming and seatbelts. In 2000, Quant stepped down as manager of Mary Quant LTD, her cosmetics company, following a Japanese out.