Ernest Gallo was born in Jackson, California, on March 18, 1909. In 1933, he along with his brother, Julio, founded E. & J. Gallo Winery. With Ernest managing the promotion and Julio functioning as the winemaker, the two introduced 16 brands of wine and cornered more than 25 percent of the American marketplace. The firm, which owned almost half the vineyard acreage in California, had annual sales of about $1 billion. Ernest Gallo expired on March 6, 2007—less than a month after his brotherJoseph Edward Gallo—at the age of 97, in Modesto, California.