He became president of the organization in the 1950s and manage its growth to the highest television-evaluations heart in the media world, with expansion into other sectors and geographic places. Nielsen perished in Winnetka on October 3, 2011. Several years after, the senior Arthur created the A.C. Nielsen Company, which would become a pioneering force in quantifying radio-listening and television-viewing for advertisers and media associations.
The younger Nielsen, who had been the first of five siblings, attended the University of Wisconsin like his dad, and like the older Nielsen he was likewise an enthusiastic tennis player. (The two won dad-son doubles championships in the 1940s, and Nielsen Jr. played doubles tournaments with his own kids later on.) In this time, he also married Patricia McKnew; the couple went on to get a daughter and two sons.
Nielsen started working for his dad’s business following the war, and was known for being an important supporter in using computers to facilitate their efforts in information management. Therefore, the Nielsen Company is looked upon as one among the very first companies to use a pc, the IBM Univac, huge though it was, having a building needing to be built to house the machine.
In the mid-1970s, Nielsen became chairman of the organization, which had also spawned exceptionally successful coupon clearinghouse actions and branched off into market research to get a other sectors, including energy, publishing and music. He was credited with managing the development of the organization from having a few million dollars of sales to one bringing in hundreds of millions of dollars, with offices created in several areas of the planet.
Nielsen retired in the mid-1980s and took the on part of chairman emeritus, using the company bought by Dun & Bradstreet during this interval. Nielsen was unhappy with the way the company was managed under DNB, and following some trades that found the business split in two and after that bought by media firm VNU, it absolutely was eventually renamed Nielsen because of brand acquaintance on the market.
Nielsen himself served on the board of directors for a number of other companies, including Motorola and Walgreens, and was a life trustee for a number of organizations, for example, University of Chicago and Northwestern Memorial Hospital. At one point he also worked in a official capacity together with the U.S. Information Agency and managed advisory responsibilities with the U.S. Census Bureau. A.C. Nielsen Jr., who’d been diagnosed with Parkinson’s Disease, expired at the age of 92 on October 3, 2011, in Winnetka.